Tineka Smith is a writer, racial equality advocate and entrepreneur. She is also the founder of Huetribe, a greetings card company aimed at promoting diverse representation. Tineka occasionally works as a freelance communications consultant to the United Nations. Tineka graduated with an MA from the International Journalism programme at City, University of London. Her writing and commentary on racism and diversity has appeared in titles such as The Guardian, The i Paper, Elle, Grazia, The Independent, BBC Radio London, BBC 5 Live, talkRADIO, Mashable, Yahoo!, The Voice and more.